Women of the Future Will Make the Moon a Cleaner Place to Live

Title: Women of the Future Will Make the Moon a Cleaner Place to Live
Creator: Lestoil
Description: This 1968 advertisement shows a woman in a futuristic astronaut-like space suit. The woman pictured in the image is holding a cleaning product, and the accompanying caption reads: “Women of the future will make the Moon a cleaner place to live.” During the 1960’s, women typically were expected to assume the role of homemakers. This notion was not only encouraged through the educational programs offered at the time, but also strengthened by depictions in popular culture. This was also the time when the “space race” between the United States and the Soviet Union was taking place. This image depicts a possible future of life on the Moon, but where stereotyped gender roles remain unchanged. Instead of being professional scientists or astronauts of the future, in this advertisement women are destined to be housewives.
Date: 1968
Type: Advertisements
Subject: Advertising
Source: Unknown

Item sets: Why were girls taught science in the 19th century? What changed in the 20th century?